If you are sending out networking emails, your personal touch will make a difference. Keep it friendly and casual, and don't try to guilt trip people. Don't assume that they don't have time to reply to your networking email. If they don’t respond, it will be wasteful of your follow up time.
Personalization
Personalization is the practice of tailoring your content to your audience's interests and pain points. For example, if your business is a retailer of gym equipment, you might send customers a personalized email that directs them to a landing page describing the different types of equipment you sell. Personalization is especially helpful if you know your customers' preferences for products such as exercise gear, dumbbells, weight belts and gloves.
You have many options for personalizing emails, but the best is to address each recipient by name. This will make emails feel more personal. A buyer persona can make your emails feel more personal. This type personalization can be done based on a person’s income, gender and location.
Mutual interest
It is essential to share a mutual interest when you send networking emails. Being open and honest is key. This also means being open and honest about what you want. Sometimes people will offer you something that is not what you have requested. Therefore, it is crucial to clearly define what you require. For example, if you're asking for a meeting, be clear about how long it will last and don't ask for too much. It is important to send both emails. This will help you decide what works and what doesn’t.
If you're interested in getting to know someone, include their name in your message. It will build trust between the two you. Mentioning your commonalities with the recipient may be a good way to demonstrate your similarity. You can also mention your job title to let the recipient know you have similar interests.
These are heartwarming subject lines
You can increase the open rate of your networking emails by using heartwarming subject titles. These lines should be creative and friendly. They should also include a hyperlink that's relevant for the message. Ask the recipient for any advice or information they may be interested in. Emails with inquiries or requests are more likely to be read than emails with a generic subject.
A great way to increase open rate is to include a book recommendation in your subject line. This will encourage recipients to open your email and read the contents. In addition, subject lines are often the first thing your recipient will see after receiving an email.
Genuine compliments
Use authentic compliments when you send networking emails. Authentic compliments will be based on your experience and not created to make them seem more flattering. These messages can be sent out to people you are familiar with and can improve your response rates. You can also share something you admire in their work that is important to you.
While compliments are a difficult part of networking emails they must not be taken as negative. Your compliments must convey genuine admiration and motivation. Also, make sure your compliments are precise enough to allow the recipient to respond.
Mailshake
Mailshake is an excellent email marketing solution. It will send out networking emails to improve deliverability and deliverability. The product comes with an extensive manual and an API that makes it easy to create and automate email campaigns. You can integrate it with over 100 third-party applications like Slack and ManyChat. It even allows you to perform A/B tests to help segment your outreach programs.
A balance between volume and personalization is key to a successful email network. Avoid going too personal, as it will come across as unauthentic and impersonal. Instead, focus on connecting with enough people to make a difference.