When you're sending networking emails, your personal touch will go a long way. Remember to be friendly and welcoming and not get bogged down in guilt-tripping. Do not assume that they have the time or inclination to respond to your network email. If they don't, you'll be wasting your follow-up time.
Personalization
Personalization is the act of customizing content to fit your audience's needs. For example, if you're a retailer of gym equipment, you can send a personalized email to your customers directing them to a landing page about the different types of gym equipment you offer. Personalization can be especially useful if you know which products your customers are interested in, such as yoga classes or fitness gear like dumbbells, weight belts, and exercising gloves.
Email personalization is possible in many ways. However, the most effective way to do this is to address every recipient personally. This will make your emails more personal and persuasive. The buyer persona is a way to personalize your email. This personalization can also be based on the person's income, gender, or location.
Mutual interest
In networking emails, it's often important to convey a feeling of mutual interest. Being open and honest is key. It also means being clear about your needs. Sometimes people will offer something else than what they have asked for. So it's important that you are clear about what you need. For example, if your request is for a meeting with someone, you should be clear about the duration of the meeting and not ask for too much. You should send both the original and the revised email. This will allow you to determine which version works.
In your message, please include the name of someone you're interested to get to know. Doing this will help you build trust between you. It may help to mention that you went to school together. It is also a good idea to include the title of your current job so that they know that you share common interests.
These are heartwarming subject lines
You can increase the open rate of your networking emails by using heartwarming subject titles. These lines should be original and friendly. They should also contain a link that's relevant to the message. Ask the recipient for their opinion or to suggest something that might interest them. Emails with requests or inquiries tend to get more attention than emails with a more generic subject line.
Including a book recommendation in the subject line is also a great way to increase open rates. This way, recipients will feel inspired to open your message and read what's inside. In addition, subject lines are often the first thing your recipient will see after receiving an email.
Genuine compliments
Sending networking emails is a great way to share genuine compliments. Authentic compliments will be based on your experience and not created to make them seem more flattering. You can also send these messages to others who are similar to yours to increase your response rates. It is also possible to mention something you admire about their work and wish them to hear about it.
Negative comments can be difficult to manage in networking emails. However, they shouldn't be misinterpreted as "brown-nosing." Your compliments must convey genuine admiration and motivation. Make sure you are specific enough in your compliments so that the person receiving them can respond.
Mailshake
Mailshake is an excellent email marketing solution. It will send out networking emails to improve deliverability and deliverability. The product comes with an extensive manual and an API that makes it easy to create and automate email campaigns. You can integrate it with over 100 third-party applications like Slack and ManyChat. It even offers A/B testing to help you segment your outreach campaigns.
To make a networking email successful, you must balance volume and personalization. This approach can be seen as unauthentic and impersonal. Instead, try to connect with enough people to make an impact.