When you're sending networking emails, your personal touch will go a long way. Keep it friendly and casual, and don't try to guilt trip people. Do not assume they won't respond to your email. It will only waste your follow up time if you don't get a reply.
Personalization
Personalization is the act of customizing content to fit your audience's needs. For example, if your business is a retailer of gym equipment, you might send customers a personalized email that directs them to a landing page describing the different types of equipment you sell. Personalization is especially helpful if you know your customers' preferences for products such as exercise gear, dumbbells, weight belts and gloves.
You have many options for personalizing emails, but the best is to address each recipient by name. This will make emails feel more personal. You can personalize your emails by creating buyer personas. This personalization can be based upon a person's income and gender as well as their location.
Mutual interest
It's important to feel like you are in the same boat when sending out networking emails. Being open and honest is key. It also means being honest and clear about your goals. You may get something different than you asked for. It's not uncommon for people to offer you more than you ask for. For example, if your request is for a meeting with someone, you should be clear about the duration of the meeting and not ask for too much. It is important that you send both versions. This will enable you to see what works and which doesn't.
If you want to get to know someone, be sure to include their name in the message. It will build trust between the two you. Mentioning your commonalities with the recipient may be a good way to demonstrate your similarity. Also, mentioning your job title can let the recipient know that you share similar interests.
It's heartwarming to read these subject lines
If you want to increase the open rates of your networking emails, then you should use heartwarming subject lines. These subject lines should be friendly and original. These lines should contain a relevant link to the message. Ask the recipient for their opinion or to suggest something that might interest them. Emails with requests or inquiries tend to get more attention than emails with a more generic subject line.
Including a book recommendation in the subject line is also a great way to increase open rates. This will make recipients feel motivated to open your mail and read what it contains. Subject lines are what your recipient sees first when they receive an email.
Genuine compliments
When sending networking emails, it's important to use authentic compliments. Authentic compliments are ones that are based on your personal experience and are not made up to appear more flattering than they are. These messages can help increase your response rates and be sent to similar people. You can also tell them about something you admire or want to share with them.
It can be difficult to make compliments in networking emails. But, you need to remember that compliments should not be seen as being snarky. You want your compliments to come across as a sincere admiration and motivation. Your compliments should be specific enough that the recipient can respond.
Mailshake
Mailshake is an email marketing platform that can deliver networking emails and increase deliverability. You can customize and automate your emails with this product's easy-to use API and comprehensive manual. You can integrate it with over 100 third-party applications like Slack and ManyChat. It also offers A/B testing, which can be used to segment your outreach efforts.
Balance personalization and volume is the key to a great networking email. Don't go overboard, as this approach is likely to come across as inauthentic and impersonal. Instead, make sure you connect with enough people in order to have an impact.